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The European Summit will focus on marcomms strategies, proposition and concept development, the latest market insights, technology and digital developments, diversification of revenue streams and how brands are adapting to the new normal.
It is designed for marketing, development and innovation teams, as well as senior executives and investors wanting to better understand the latest marketing, innovation and development opportunities to build market share and grow. The event will feature more than 40 speakers, with a unique blend of senior marketers, business leaders and entrepreneurs, from across Europe.


1 Moorgate Place, London EC2R 6EA

FOR TICKETS email Jo Charity at Propel Hospitality:

Day One - Tuesday 23rd January 2024

James Hacon, RMI Co-Founder

François Blouin, CEO and Claire Diemer, Director of Qualitative Studies at Foodservice Vision paint a picture of the current market landscape and pressures impacting consumer demand and trading; including the revolution of spaces, development in delivery, battle of the experience factor, CSR issues and economical models under tensions

Katy Moses, MD at insight consultancy KAM, shares exclusive new research on how marketers can effectively influence customer behavior and sentiment while face to face in venue.

Lina Olea, Marketing Director at Wireless Social, shares changes in customer behaviour based on millions of data points from across the UK market. Exploring shifts in Guest Wi-Fi usage, footfall patterns, sector-specific behaviours, and the impact of demographics; this session aims to provide valuable insight from our benchmarking data for today's hospitality marketers to help give context and share what 'good' looks like across our 600+ multi-site operators.

Jack Jolly, Senior Marketing Manager at Mission Mars and founder of H!JACK reveals the coolest and quirkiest campaigns from across the sector in 2023.

Charles Spence, Professor of Experimental Psychology at the University of Oxford takes an analytical view on the subject of restaurant robotics, considering the behavioural, psychological and financial impacts for our sector.

Amanda Mason, Head of Marketing at Roadchef shares the direction of travel for the electrification and eventual automation of vehicles and the changes this will have on the way people travel, work and live – and the impact this will have on consumer behaviour in our sector.

Andreia Harwood, Marketing Director – EMEA at Wingstop Inc. reveals how the brand eclipses food to become part of the lifestyle and culture through collaborations with music, fashion and art brands, influencers and creators – sharing real life case studies from music artist and brand collaborations to leveraging paid strategies to boost reach and drive brand consideration.

James Coldrey-Mobbs, Sales & Marketing Director at East Coast Concepts shares how to work hand-in-hand with operations leaders and general managers to closely forecast sales, drive pre-booked revenue, collect more guest data, drive customer experience and improve marketing activations.

Anthony Pender of Our Yummy Collection, Natalie Waldron of Natalie Waldron Design and Dan Burns of Natural Selection Design share the in-depth process of researching a new brand hand-in-hand with suppliers and activating it through clearly defined  guest journey touch points and content.

Matt Preisinger, Marketing & Brand Director at Brewhouse & Kitchen shares their rebranding story, how it has been implemented across the existing estate and the changes for new venues.

Our panellists will discuss the vital role food plays in driving customer decision making, broadening visit occasions, improving visit frequency, the role of seasonal and special menus and the place for food in messaging and content. 

Sam Bourke, Marketing Director at Fuller, Smith and Turner
Sarah Collins, Head of Marketing, The Rick Stein Group
Jessica Wight, Marketing Director at Bistrot Pierre

Thom & James Elliot, Co-Founders at Pizza Pilgrims give a behind the scenes look at the mini-series, Pilgrimage II, where the brothers returned to Italy to retrace their journey through the country that led them on the path to create this iconic brand.

With constant evolution of how customers discover, research and purchase from food and drink brands, this panel looks to consider how operators are becoming increasingly omnichannel in their approach.


Siobhan Lloyd, Marketing Manager, 200 Degrees Coffee
Julius Wiesenhütter, Founder at GetViola
Megan Burton-Brown, Marketing Director at Tortilla

Simon Potts, CEO of the Alchemist shares their experience of international expansion from initial research and market studies to launching their first in Berlin in early 2023.

James Hacon talks to Natasha Sideris, Founder & CEO of Tashas Group about her incredible journey from launching her first restaurant in South Africa to operating in four countries, launching two books, getting listed in The World’s 50 Best Bars and their recent launch at Battersea Power Station.

James Hacon, co-founder at Restaurant Marketer & Innovator shares the top takeaways from day one.

Day Two - Wednesday 24th January 2024

Jenny Packwood, Chief Corporate Affairs & Sustainability Officer at KFC UK talks to Mark Stretton of Fleet Street.

Emma Banks, VP of F&B Strategy at Hilton shares how they are commited to reduce their carbon foodprint and food waste, support local communities, while still providing exceptional dining options. She will touch on sustainable sourcing, local produce, reducing carbon emissions and farm-to-table initiatives. 

Some of the foremost culinary destinations of the world have emerged over the past two decades, overtaking places that have long standing traditions as food capitals. Our panel discusses how places can build culinary credentials, a strong foodie reputation and ultimately a place on the world map.

Jonathan Doughty, Managing Director at Viklari Consulting
in conversation with
Fiona Richmond, Head of Regional Food at Scotland Food & Drink
Mikala Kofoed Rasmussen, Senior Manager, Wonderful Copenhagen

This session will see our leaders return to the stage to deliver their predictions for the future of eating and drinking out after a lockdown think tank session earlier in the day.

Marta Pogroszewska, Managing Director, GAIL’S Bakery
Rory Sutherland, Vice Chairman, Ogilvy
Eljesa Saciri, General Manager, The Zetter Marylebone
Michael Ingemann, Chairman, THINK Hospitality
Hilari Voorthuis, Global F&B Manager, Fairmont Hotel & Resorts
Sven Sallaerts, Co-Founder, Younique Concepts

Brand relevance is the new differentiation. In this session our marketing heavyweights discuss how to build and market a brand at scale while remaining personally relevant and emotionally connected, ensuring you deliver messaging that has pertinence to the topics, issues, needs or interests of your customer.

Marcus Denison-Smith, Chief Marketing Officer at Honest Burgers
Tom Patrick, Marketing Director (Banana Tree) at The Big Table Group
Libby Andrews, Marketing Director at Pho Restaurants

Ali Alt Recanati, Co-Founder, Brand & Marketing Director at Farmer J shares how the brand is bringing fresh thinking to the grab and go market, revealing their priorities and expansion plans for 2024.

Andre Johnstone, Chief Growth Officer at Côte reveals the secrets for successfully defining a growth marketing strategy that moves the needle on commercial returns that your board will buy into, with a focus on omnichannel marketing, optimising delivery channels, meal box solutions and commercial innovation.

Love them or hate them, digital influencers are changemakers of the modern world and can be leveraged to incredible effect by brands. In this session our panel talks about how to engage new communities and tribes around your brand, driving digital and real world engagement and commercial returns. 

Maya Orr, Managing Director at Connect Management
in conversation with
Rameez Al Aghbar, Brand Partnerships – QSR & Travel Lead at TikTok
Anthony Knight, Sales and Marketing Director at Incipio Group
Lynsey Benton, Brand & Franchising Manager at I am Doner

Former Commercial Director at Revolutions Bars and Managing Director at Hospitality Inc. Myles Doran shares his secrets for collaborating with supplier brands to develop distinct and brand defining activations that drive footfall and generate compelling reason to visits.

It’s vital to stay ahead of the game and the competition. During this panel our industry leaders will share what they plan to stop, start and do more of during 2024.

Hannah Clark, UK Head of Marketing, Sticks n Sushi
Romy Miller, Global Brand Director, KellyDeli
Sarah McDermott, Marketing Director, BrewDog Bars

Supersonic Mark McCulloch shares his top tips on winning in marketing for the year ahead.

James Hacon, co-founder at Restaurant Marketer & Innovator shares the top takeaways from the past two days.