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The European Summit Conference will focus on marcomms strategies, proposition and concept development, the latest market insights, technology and digital developments, diversification of revenue streams and how brands are adapting to the new normal.
 
It is designed for marketing, development and innovation teams, as well as senior executives and investors wanting to better understand the latest marketing, innovation and development opportunities to build market share and grow. The event will feature more than 40 speakers, with a unique blend of senior marketers, business leaders and entrepreneurs, from across Europe.

2023 PROGRAM

 

FOR TICKETS email Jo Charity at Propel Hospitality: jo.charity@propelinfo.com

Day One - Tuesday 24th January 2023

The Evolving Consumer

RMI Co-Founder James Hacon kicks off the summit with a view as to the increasing blurring lines between different sub-sectors of hospitality and other industries, sharing examples from across the world.

Speaker

Rory Sutherland and Daniel Bennett of Ogilvy will discuss how hospitality and psychology are a match made in heaven.

Charles Banks, Co-Founder at The Food People talks food trends, foresight and global inspiration.

Move over Gen Z- many customers in their ‘golden years’ have disposable money and time to spare… and they’re not afraid to use it. Katy Moses, Founder & MD at KAM, reveals exclusive new research focussed on an often forgotten customer group, aged 65 years plus.

Start-Up Stories

Sarah Brading, Co-Founder of Flat Earth Pizzas talks how she transferred her experience of working at restaurant groups into the start-up world developing a brand that has been recognised as one of London’s top eco-eatery.

Denis Dahan, CFO at Kaleido shares how they developed a brand that has scaled to 6 locations and aims to change the way you see salad.

Concepts & Creativity

Steve Flanagan, Chief Marketing Officer at KellyDeli reveals the results of their foray into a major media campaign and how they built the business case for the board.

This panel will discuss their approach to new product development and creating the right menu mix, their processes, cross-business workflows and how they go about testing.

Awards can make and break businesses, this panel will discuss if and how business can embrace awards as part of their strategy and how not to become reliant entirely on them.

Dan Burns of Natural Selection Design interviews Aimee Gouk, Marketing Manager at Searcys London on how the brand is constantly refreshing and innovating as a heritage brand, sharing their latest campaigns and creative.

Nat Coombs, Managing Director at Me:Mo interviews Phil MacHugh about the Six by Nico journey, business model and growth plans.

David Singleton, Founder of Oraculi interviews Peggy Porschen, Creative Director and Founder of Peggy Porschen Cakes about international ambitions, dealing with copycat brands and how they approach seasonal campaigns like a fashion brand.

PEOPLE & ENGAGEMENT

Matt Snell, Chief Executive Officer at Gusto Italian reveals how breaking away from the pack and banning discounts has positively impacted customer sentiment and the guest experience.

Hakim Bukenya, Brand Partnerships Manager, Marketplaces & Platforms at TikTok and Rameez Al Aghbar, Brand Partnerships, QSR & Travel Lead at TikTok talk about how hospitality brands can gain traction with the more than 1 billion monthly active users on the platform.

Ann Elliott, hospitality consultant talks to Brandie Deignan, CEO at NHS Primary Care and Vineeta Anuj, Head of Customer at Mindful Chef about what they’ve learnt since leaving the sector that they would apply back in hospitality.

Georgie Ross, Senior Marketing Manager at Popeyes UK interviews Alice ter Haar, Founder at Badass Unicorn and former sector marketer about how you can create greater career happiness, life fulfilment and give back more, unlocking your potential.

Day Two - Wednesday 25th January 2023

Purpose and Responsible Business

Purpose expert Victoria Page and head of Fleet Street Mark Stretton explore the point of purpose and why embracing this era of responsible business is critical to the future of your brand.

Edelman’s Mark McGinn works with some of world’s leading brands, helping them drive sustainability and social purpose.  He sets out why trust is the only metric marketers should be measuring.

David Chenery, Founder at Object Space Place in conversation with Brett Parker, Property Director at Gail's Bakery about how Gail’s Bakery are approaching the subject of sustainability, with particular focus on store fitouts.

Business leaders discuss the better business agenda, why they are championing change and how it’s central to future performance and growth. Panel to include Will Beckett, CEO of Hawksmoor; Tim Doubleday, CFO of Burger King UK and Kate Nicholls, CEO of UKHospitality.

Strategies for Growth

With even the most traditional hospitality brands forced to go omnichannel during the pandemic, this approach is here to stay. This panel brings together leaders in this space to discuss their omnichannel evolution.

With digitisation reaching all across the sector, this panel looks to consider how businesses are balancing efficiencies with customer experience in delivering effective technologies.

James Brown, Managing Director at Brewdog shares how the brand is pushing the boundaries in their hospitality division, with ambitious projects and audacious new openings.

Communication & Culture

Marketing one brand can be a challenge, balancing the priorities of multiple concepts as one organisation can be even tougher. This panel will discuss how to achieve the best results

Matthew Steggles, Retail Marketing Lead at Krispy Kreme UK and Ireland reveals the tactics used to open stores with a bang, attracting local attention and long queues.

Following on with a focus on launching venues, this panel will share their top tips for building brand awareness and visitation for new openings.

Jessica Saunders, Digital Lead at New World Trading Company brings a sense of festive cheers to proceedings sharing the results of the recent e-cracker campaign.

When marketing aspirational brands and venues a more subtle and sophisticated approach is often in needed. This panel will discuss the tactics and strategies they deploy for best results.

It’s vital to stay ahead of the game and the competition. During this panel our industry leaders will share what they plan to stop, start and do more of during 2023.

RESTAURANT OF THE FUTURE

As part of the RMI European Summit 2023 we are bringing back the Restaurant of the Future Think Tank - where we lockdown industry leaders from different backgrounds with the view of agreeing on a vision for the future restaurant in 10 years time. This session will see our leaders return to the stage to deliver their predictions for the future of eating and drinking out after a lockdown think tank session earlier in the day. Names will be released soon!