Named Restaurant Marketer and Innovator’s Future Marketing Leader of The Year in 2018, Anthony joined Elliotts agency as Managing Director in September 2018, bringing with him a wealth of experience working client-side, most recently as Group Sales and Marketing Director for Maxwell’s Restaurants Group. During this time, Anthony championed innovative in-venue and digital approaches to customer engagement, experience and PR and was subsequently responsible for generating global coverage for Maxwell’s response to the Pokemon Go phenomenon, being the first in the UK to introduce Freakshakes to restaurant menus and creating and launching the award winning Tropicana Beach Club.