Chief Executive Officer at Gusto Italian
Matt Snell is the Chief Executive Officer at Gusto Italian. Matt took over the running of the premium Italian casual dining group Gusto Italian in April 2018. Matt has previously held senior commercial and operational roles at Red’s True Barbecue and Fuller’s. Matt has overseen a stellar turnaround of Gusto Italian, particularly post-COVID. The premium casual dining restaurant group has seen happy customers flock back to its restaurants over the last 12 months, having transformed both the brand and the restaurants’ proposition. Notably, delivering a first-class guest experience and changing focus away from guest facing discounting towards customer loyalty through its Gusto Gold Rewards programme, which has resulted in customer feedback scores that have reached record levels with an average Net Promoter Score in the high 80s, compared to an industry average of 55. Gusto Italian was founded in 2005 by Jeremy Roberts and the late Tim Bacon, from Living Ventures Group, and in 2014, gained private equity backing from Palatine. Born in Cheshire, Gusto Italian has grown to 13 beautiful restaurants across the UK with almost 600 family members, many of whom have been with the company since day one. From city centres to typical English villages, Gusto Italian is all about making the most out of life: celebrating life’s little moments, making every day extraordinary, and making the everyday exquisite.