As CMO for TGI Fridays UK, Steve has responsibility for all the in and out of store marketing activities and digital roadmap, leads the food and beverage development and also has the remit of the IT function under the CMO umbrella, allowing him to join up every step of the Guests Journey in TGI Fridays. Steve joined TGI Fridays in September 2017, bringing over 15 years experience in  marketing, sales  and category roles across leading international premium brands.  Prior to TGI Fridays, Steve served as Director of Marketing for Starbucks in the EMEA region, leading all the marketing activities and rewards program across the region and Starbucks, He also previously held roles in marketing, category and brand management at  Heinz, Danone Waters , Diageo and United Biscuits.