Steve has been at KellyDeli for a whirlwind 4 years in the role of CMO, following previous stints at TGI Fridays and Starbucks across 13 years in hospitality as well as some powerful FMCG brands before that in Heinz and Danone. Not any normal CMO, Steve prides himself on bringing together creative thinking, tech and product innovation to deliver results and to rightly establish Marketing as the driver of business growth. In his short time at KellyDeli – Steve has launched 2 new brand concepts, a DTC business model, and taken the business on a journey with Sushi Daily from a brand that no one knows, to a brand that has just invested in a heavyweight media campaign in Italy – and today he will share the journey to get there and why it matters.