Jessica founded, developed and launched successful student rewards app, Stunii, at the age of just 19, before graduating university and embarking on an eight-year career in marketing, five of which have been spent delivering innovative campaigns within the hospitality industry. Jessica is now responsible for optimising and managing all digital touchpoints for New World and its eight brands, including social media, email, influencer marketing, SMS e-commerce and out-of-home channels (to name a few!).