Erik Nissen Johansen is the founder and creative director of global award-winning hospitality design studio Stylt in Gothenburg, Sweden.For more than 25 years, Stylt has combined concept development, interior architecture, design and branding to create unique hotel and restaurant experiences for clients all over the world.
Under Erik’s leadership, Stylt has won several awards, including, Global UNESCO Prix Versailles for best hotel interior, IH&P award for worlds best SPA design, 2 AHEAD awards, Best New Boutique Hotel in the World, European Hotel Design Awards, several Swedish Design Prizes, and the World Hotel Award.
So far the portfolio includes more than 400 restaurants and 250 hotels. Storytelling is Erik’s tool for bringing experiences and brands to life. Stories are always the red thread in creating the concepts, guiding every aspect of development, from brand positioning to setting of the table. This results in consistent, engaging and memorable design, which in turn creates consistent, engaging and memorable customer experiences. A Stylt story can leverage the guests themselves as marketers, creating word-of-mouth publicity. Furthermore, story-based concepts are well insulated against fluctuating fashions.