Simon is the Category Director at Tao Group Hospitality, which operates more than 80 entertainment dining and nightlife venues in 20 markets across five continents, with a widely recognised collection of hospitality brands including Tao, Hakkasan and Yauatcha. Simon has global experience across a wide array of sectors ranging from consumer electronics, e-commerce, luxury retail and hospitality. In his role as Category Director, Simon’s primary responsibility is to enhance the food and beverage proposition across the brands in the Tao Group Hospitality portfolio by elevating the guest experience, optimising top line revenue and profitability through internal and external stakeholder management.