Jenny is the Brand Director of The Alchemist, the UK’s leading creative cocktail bar and restaurant business. Established in Manchester in 2010 and renowned for its highly theatrical drinks offer, the group now operates 21 venues in major cities around the UK. The business will open its first international location in Germany next year. Jenny looks after the brand’s identity and integrity; online, in venue and in the media, her role covers everything from venue design, to spirit partnerships. Jenny recently developed an ecommerce platform so the business could deliver its popular cocktails direct to people’s homes and was the driving force behind the successful Alchemist cocktail book.