Olivia is MD at Feed It Back, leading a team of detail-obsessed guest-experience experts. Passionate about using tech to enhance customers' experiences, Olivia has broad expertise in developing and implementing growth strategies for B2B propositions within the hospitality sector, having previously held senior roles at Zonal, Planday, Bookatable and Majestic Commercial. She’s motivated by the game-changing results that technology can deliver but is also a great believer that any tech implementation must have people at its heart to succeed.