RESTAURANT MARKETER & INNOVATOR AWARDS
London
21st January 2026
The Restaurant Marketer & Innovator Awards will return for the eighth year, after a stellar event in 2025 attracting over 120 entries from leading brands and outlets.
The awards recognise the growing importance of marketing, innovation and strategy professions within the restaurant and food service sector. We celebrate the achievements made by the marketers, strategists and innovators that define the future of eating out at our awards evening in London, as the grand finale of the Restaurant Marketer & Innovator European Summit 2026.
The Restaurant Marketer and Innovator Awards are open and free to enter to any restaurant, bar, food service brand or outlet. Both operators and agencies in any European country are allowed to enter.
The 2026 Awards will be held at Pergola on the Wharf on Wednesday 21st January 2026.

The 2026 shortlisted entries have been announced!
Select a category to see details.
BRAND CATEGORIES
1. Creams Cafe for Pepsi collab - Treats Float with Pepsi/ Britvic
2. Creams Cafe for Goo Bakes
3. Ole and Steen for The Cinnamon Social Reinvented: Driving Summer Footfall Through Innovation
4. The Real Greek for Really Greek Drinks with 2Forks
5. The Dating App For Hospitality Careers with Candid Hospitality
6. Lexington Catering for Grab and Go Launch
7. Lexington Catering for The Mindful Kitchen
8. Mitchells and Butlers for AI Virtual Assistant with Guestwise Technology
9. Burger King UK for The Wagyu Burger By Burger King (Not by Gordon Ramsey)
10. Brewhouse & Kitchen for The Hoxton Hound Craft House with Feature Design
11. Marugame UK for Matcha Pairing with Udon Snacks
1. Wadworth Brewery for Wadworth Pub Estate Websites with Wisetiger
2. Lounges’ New Website with Screen Pilot (formerly Ignite)
3. Pho’s New Website with Screen Pilot (formerly Ignite)
4. Rebranded-Candid-Website with Candid Hospitality
5. Incipio Group for The Libertine’s New Website with Propeller
6. The Alchemist Bars & Restaurants’ New Website - Enter The Cosmic Era with Vapour, Spatzek Studio and kemb GmbH
7. 200 Degrees Coffee’s New Website Launch
8. The New World Trading Company for The Botanist’s A Digital Transformation, Rooted in Performance with Thursday Studio
1. The Understudy at the National Theatre re-brand with Design by Temple
2. Brother Marcus for Brother Marcus Refresh
3. Brewhouse & Kitchen for The Hoxton Hound Craft House with Feature Design
4. Roxy Leisure for Roxy Leisure
5. Individual Restaurants for Forbici – Pioneering a new wave of pizza with Screen Pilot (formerly Ignite)
6. Incipio Group for Pergola Brixton - The Refresh
7. The New World Trading Company for The Botanist’s Celebrating The Vibrant World of Botany Through Design and Experiences with Natural Selection Design
1. Lucky Saint for Thou Shalt Go To The Pub
2. Victors Restaurants for Project 'Double Birthdays' with East Coast Concepts
3. The Real Greek for Chef Vaios' Tzatziki Recipe
4. Boojum for Bankrolled By Boojum
5. Mitchells and Butlers for AI Virtual Assistant with Guestwise Technology
6. The New World Trading Company for A First Dates Experience with The Botanist with EDGEY and Acteol CRM
7. Pho for Fuelled By Pho with The Fitting Room and Favoured
8. Young's Pubs for Young's Rooms: Building Community Through Digital Engagement with Kitch
9. Azzurri Group for Dave's Hot Chicken with Trison
1. Creams Cafe for Creams App and Tech with 5Loyalty, Access Hospitality, Mountview, and Actionable Software
2. Cow & Sow for The Butchers Club loyalty & rewards scheme with Spaceman Marketing, COMO Loyalty, Polaris Elements, Guestwise and EDGEY
3. Tonkotsu - A New Approach to Hospitality Hiring with Candid Hospitality
4. Mitchells and Butlers for AI Virtual Assistant with Guestwise Technology
5. U9's Launch with Invyted
6. Market Operations with me&u
7. Azzurri Group for Dave's Hot Chicken with Trison
8. London Brasseries & Bone Daddies for Solving influencer marketing's payment problem with Joli and OpenTable
1. The Butcombe Group for Understanding the Customer with KAM
2. Tackling Subconscious Bias in Hospitality Hiring with Candid Hospitality
3. The New World Trading Company for Rooted in Research: Reigniting The Botanist’s Distinctive Brand Identity with HDI Insights and The Answer Insight
4. Airship for Airship AI
5. State of Social with Kitch & KAM
1. Burger King UK for BK Buddy: Empowering restaurant teams with AI with frog
2. Meet MISO: The AI Assistant For Hospitality Hiring with Candid Hospitality
3. Mitchells and Butlers for AI Virtual Assistant with Guestwise Technology
4. Popeyes UK for AI-powered Drive-Thrus with Hi Auto
5. Burger King Poland for Voice AI Drive Through Ordering with Vox AI / Rex Concepts
6. Airship for Airship AI
1. GAIL's for Knead for Speed - GAIL's Running Community
2. Bounce for Bounce City Cup with State of Play Hospitality
3. Hospitality Rides 2025 Rebrand and Fundraising Growth with Hospitality Rides, KAM, Fleet Street, Natural Selection Design, Licensed Trade Charity and Only A Pavement Away
4. Atis for Atis x Superhumans
5. Lina Stores for Truffle Cook-Off with StreetSmart
6. Big Table Group for Bella Italia Bring Your Own Pasta with Eggmedia
1. Burger King UK for Wagyu Launch with BBH, Walk in media, Coolr and The Academy
2. Big Mamma Group for Circolo Popolare Manchester with Pear Communications
3. Cow & Sow for Cow & Sow Moo-ves into Paradise, Birmingham with Spaceman Marketing, Delicious PR, EDGEY, Holly Ashworth, Mood Digital and Glowworm Digital
4. Bill's Restaurants for Summer 2025 - Kids Eat Free - The Bill's Bunch
5. Brother Marcus for East Med Energy in Canary Wharf
6. German Doner Kebab for Fiver Menu Launch with The Fitting Room and Good Stuff
7. JKS Restaurants for Legado
8. Lina Stores for Lina Stores Manchester Opening with Pear Communications, Fraser Communications, KAM and Vouch Global
9. Wasabi for Wasabi's Flaming Korean Fire Chicken Launch with The Fitting Room
1. Truffle Burger for Truffle Burger & Friends with Chomp and W Communications
2. Burger King UK for Wagyu Launch with BBH, Walk in media, Coolr and The Academy
3. Ole and Steen for Bringing Danish Heritage to the UK: A Chef Collaboration That Elevated Our Heritage Food Category
4. TGI Fridays UK for Brand Relaunch Campaign
5. Incipio Group for British Pie Week - The Libertine
6. Puttshack UK for Escape to Puttshack with Screen Pilot (formerly Ignite)
7. Lucky Saint for Thou Shalt Go To The Pub
8. Mission Mars for Oktoberfest: A Second Christmas for Albert’s Schloss with GoodnProper, Natural Selection and Invested
9. Marugame UK for Marugame Have a Genki Summer
10. Tonkotsu for Tonkotsu's Golden Bowls with 2Forks
11. Hijingo for 90s Download
12. Bill's Restaurants for A Happy Holiday Whodunnit
13. Franco Manca for Franco Manca x MOTH:MARGS X MARGS
14. Boojum for Bankrolled By Boojum
15. Greene King Pubs for ‘Live At Your Local’ with Grayling
16. German Doner Kebab for Fiver Menu Launch with The Fitting Room and Good Stuff
17. Big Table Group for Bella Italia Bring Your Own Pasta with Eggmedia
18. Bundobust for Bundobust Indo Chinese with EDGEY
19. Pho for Fuelled by Pho with The Fitting Room and Favoured
20. Incipio Group for On Repeat at The 411
1. EDGEY
2. Fleet Street
3. The Fitting Room
4. Hatch
5. Feature Design
6. Kitch
INDIVIDUAL CATEGORIES
1. Laura Harper-Hinton, Co-Founder and CEO, Caravan
2. Marcel Khan, CEO, Fulham Shore
3. Markus Thesleff, Owner & Founder, Thesleff Group
4. Martin Williams, CEO, The Evolv Collection
1. Lesley McIlroy, Lesley McIlroy, Ole & Steen
2. Sheri Williamson, Marketing Director, Bill’s Restaurants
3. Morena Oliveira, Marketing Director at Lina Stores
4. Kate Lister-Clancy, Kate Lister-Clancy
5. Andrew Gallagher, Brand & Marketing Director, Greene King
6. Rory Graham, Marketing & Brand Director, Incipio Group
7. Naddy Onions, Marketing Director, Prezzo Italian
1. Richard Tallboy, CTO, Cote Restaurants
2. David Carey, CTO, Popeyes Louisiana Kitchen UK, UAE & Burger King Scandinavia
3. Richard Atkinson, Technology Director, Nando’s
4. Arslan Sharif, Chief Digital Information Officer, Moto Hospitality
5. Sarah Pope, CIO, The Big Table Group










