Restaurant marketer and innovator awards 2020 (EUROPE)

The Restaurant Marketer & Innovator Awards returns for its third year, after a stellar event in 2019 attracting over 90 entries from leading brands and outlets. The awards recognise the growing importance of marketing, innovation and strategy professions within the restaurant and food service sector. We will celebrate the achievements made by the marketers, strategists and innovators that define the future of eating out at our awards evening at Cafe de Paris in London, as the grand finale of the Restaurant Marketer & Innovator European Summit 2020.

The Restaurant Marketer and Innovator Awards are open and free to enter to any restaurant, bar, food service brand or outlet. Both operators and agencies in any European country are allowed to enter.

Award entries for 2020 are now closed. 

  • Winners will be announced at the award ceremony  on Wednesday 22nd January 2020. 

CRITERIA AND ENTRY

This award will go to the best integrated campaign for an eating or drinking out brand, using both digital and traditional marketing tactics.

Judges are looking for entrants to (in no more than 4 A4 pages);

  • • Highlight the campaign concept and process in defining the creative
  • • Explain the campaign mechanics
  • • Share the results of the campaign, with clear marketing and commercial metrics (where possible)
  • • Include artwork/screenshots/imagery/coverage/video links associated with the campaign

A campaign can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

The campaign must have been running within 2018 and/or 2019.

This award will go to the best digital campaign for an eating or drinking out brand, where most of delivery has been through digital channels.

Judges are looking for entrants to (in no more than 4 A4 pages);

  • Highlight the campaign concept and process in defining the creative
  • Explain the campaign mechanics
  • Share the results of the campaign, with clear metrics
  • Include artwork/screenshots/imagery/coverage/video links associated with the campaign

A campaign can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

The campaign must have been running within 2018 and/or 2019.

 

This award will go to the best customer experience enhancing innovation delivered by an eating or drinking out brand/outlet during 2018/2019.

Judges are looking for entrants to (in no more than 4 A4 pages);

  • Highlight the innovation
  • How you recognised the problem or enhancement opportunity
  • The development and testing process
  • How and when it was implemented
  • Results

An innovation must be in relation to a specific brand or outlet and can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

The campaign must have been running within 2018 and/or 2019.

 This award will go to the best restaurant launch campaign for an eating or drinking out outlet.

Judges are looking for entrants to (in no more than 4 A4 pages);

  • Highlight the campaign concept and process of defining this creative
  • Explain the campaign elements
  • Share the results of the campaign, with clear metrics
  • Include artwork/screenshots/imagery/coverage/video links associated with the campaign

A campaign can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.​

The campaign must have been running within 2018 and/or 2019.

This award will go to the eating or drinking out brand that is able to demonstrate the best use of technology in enhancing the guest journey or better promoting a brand/venue.

Judges are looking for entrants to (in no more than 4 A4 pages);

  • Highlight the initial need/problem the technology solves
  • Briefly overview the selection or development process
  • Explain the implementation of the technology
  • Share the benefits of the technology and results of the campaign, with clear metrics
  • Provide supporting evidence

An entry should be relating to a specific case study with an outlet or brand and can be made by an operator or technology provider. Where a third party technology provider has been used, this should be referenced, where multiple providers have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

​The technology must have been implemented in 2018 and/or 2019.

This award will go to the eating or drinking out brand/outlet that is able to demonstrate the best new website launched in 2018 or 2019.

Judges are looking for entrants to (in no more than 4 A4 pages);

  • Highlight the aims and objectives of the web development project
  • Explain the research you undertook to develop the strategy and creative concept behind the new site
  • Overview the design and key functionality, sharing your thinking
  • Share results of the new website development, ideally from before the launch and from the past month. Key metrics can be highlighted include traffic, bounce rate, conversions, interactions per visit and enhanced search traffic.
  • Provide a weblink to the site

A website can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

The website must have been launched in 2018 and/or 2019.

This award will go to the eating or drinking out brand/outlet that is able to demonstrate the best use of video during 2018 and 2019.

Judges are looking for entrants to (in no more than 4 A4 pages);

  • Explain the creative concept and the commercial objective of the video/video series
  • Provide links to the video(s)
  • Provide evidence as to the views/reach of the videos
  • Include how you distributed or gained exposure for your video, including if any paid mechanisms were used
  • Highlight any broader benefits resulting from developing the video in promoting your business, campaign or product

A video can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

The video/series must have been launched in 2018 and/or 2019.

This award will go to the eating or drinking out brand/outlet that is able to demonstrate the most effective brand or re-brand during 2018/2019

Judges are looking for entrants to (in under 4 pages);

  • Highlight the aims and objectives for developing a new visual identity
  • Explain the research you undertook to develop the strategy and creative concept behind the new visual identity
  • Overview the design and strategy, linking this back to the research and your objectives
  • Share the business impact and any results
  • Provide relevant imagery to support your entry

An entry can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

This award will go to the eating or drinking out brand/outlet that is able to demonstrate the most effective use of social media during 2018/2019.

Judges are looking for entrants to (in no more than 4 A4 pages);

  • Reference tone of voice, community management, audience acquisition, content strategy & paid advertising usage
  • Share results of the activity, with clear marketing and commercial metrics (where possible)
  • Include artwork/screenshots/imagery/coverage/video links associated with the campaign

An entry can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

This award will go to the eating or drinking out brand/outlet that is able to demonstrate the most effective use of research/insight/data to develop a new proposition, improve promotion or enhance customer journey, or drive loyalty.

Judges are looking for entrants to (in no more than 4 A4 pages);

  • Highlight the aims and objectives of the project
  • Explain the research methodologies used
  • Share how you utilised the research to create usable insight and embedded within a strategy
  • Share the business impact and any results
  • Provide relevant support materials

An entry can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

This award will go to a marketer (of an eating or drinking out brand or agency) who has demonstrates decisive and successful brand and marketing leadership, having been in a senior marketing position for more than five years.

This is a nomination based category, no entries required.

This award will go to an innovative leader (of an eating or drinking out brand or agency) who demonstrates decisive and successful thought based leadership, having been in a senior position for more than five years. The award is purposefully broad, allowing for a range of potential nominations, aimed to recognise someone that has innovated through entrepreneurship or by driving innovation and improvement in a corporate environment.

This is a nomination based category, no entries required.