Restaurant marketer and innovator awards 2022 (EUROPE)

The Restaurant Marketer & Innovator Awards returns for its third year, after a stellar event in 2020 attracting over 120 entries from leading brands and outlets. The awards recognise the growing importance of marketing, innovation and strategy professions within the restaurant and food service sector. We will celebrate the achievements made by the marketers, strategists and innovators that define the future of eating out at our awards evening in London, as the grand finale of the Restaurant Marketer & Innovator European Summit 2022. The Restaurant Marketer and Innovator Awards are open and free to enter to any restaurant, bar, food service brand or outlet. Both operators and agencies in any European country are allowed to enter.


Award entries open on 1 st September and close on 15 th October 2021
 

Enter the awards

CRITERIA AND ENTRY

This award will go to the eating or drinking out brand/outlet that is able to demonstrate the most effective use of communication to engage an internal or external audience since October 2019.
Judges are looking for entrants to (in no more than 4 A4 pages);
•    An overview of the initiative
•    The intended audience
•    The strategy
•    Tactics and mediums utilised and why
•    Share results of the activity, with clear metrics (where possible)
•    Include artwork/screenshots/imagery/coverage/video links associated with the campaign or initiative

An entry can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

This award will go to the eating or drinking out brand/outlet that is able to demonstrate the most effective delivery of a new product to the market place, this can be in venue, for delivery or at home products.


Judges are looking for entrants to (in no more than 4 A4 pages);
•    An overview of the initiative
•    The intended audience
•    Insight and research undertaken
•    How you ensured it delivered for the target market 
•    The development process
•    Go to market and launch plans
•    Share results of the launch, with clear metrics (where possible)
•    Include artwork/screenshots/imagery/coverage/video links associated with the campaign or initiative

An entry can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.
 

This award will go to the eating or drinking out brand/outlet that is able to demonstrate the best new website launched after October 2019.

Judges are looking for entrants to (in no more than 4 A4 pages);

  • Highlight the aims and objectives of the web development project
  • Explain the research you undertook to develop the strategy and creative concept behind the new site
  • Overview the design and key functionality, sharing your thinking
  • Share results of the new website development, ideally from before the launch and from the past month. Key metrics can be highlighted include traffic, bounce rate, conversions, interactions per visit and enhanced search traffic.
  • Provide a weblink to the site

A website can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

The website must have been launched in 2018 and/or 2019.

This award will go to the eating or drinking out brand/outlet that is able to demonstrate the most effective brand or re-brand after October 2019.

Judges are looking for entrants to (in under 4 pages);

  • Highlight the aims and objectives for developing a new visual identity
  • Explain the research you undertook to develop the strategy and creative concept behind the new visual identity
  • Overview the design and strategy, linking this back to the research and your objectives
  • Share the business impact and any results
  • Provide relevant imagery to support your entry

An entry can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

This award will go to the eating or drinking out brand/outlet that is able to demonstrate the most effective use of research/insight/data to develop a new proposition, improve promotion or enhance customer journey, or drive loyalty.

Judges are looking for entrants to (in no more than 4 A4 pages);

  • Highlight the aims and objectives of the project
  • Explain the research methodologies used
  • Share how you utilised the research to create usable insight and embedded within a strategy
  • Share the business impact and any results
  • Provide relevant support materials

An entry can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

This award will go to the eating or drinking out brand/outlet that is able to demonstrate the most effective use of digital channels to engage an internal or external audience since October 2019.
Judges are looking for entrants to (in no more than 4 A4 pages);
•    An overview of the initiative
•    The intended audience
•    The strategy
•    Tactics and mediums utilised and why
•    Share results of the activity, with clear metrics (where possible)
•    Include artwork/screenshots/imagery/coverage/video links associated with the campaign or initiative

An entry can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

This award will go to the eating or drinking out brand that is able to demonstrate the best use of technology in enhancing the guest journey or better promoting a brand/venue.

Judges are looking for entrants to (in no more than 4 A4 pages);

  • Highlight the initial need/problem the technology solves
  • Briefly overview the selection or development process
  • Explain the implementation of the technology
  • Share the benefits of the technology and results of the campaign, with clear metrics
  • Provide supporting evidence

An entry should be relating to a specific case study with an outlet or brand and can be made by an operator or technology provider. Where a third party technology provider has been used, this should be referenced, where multiple providers have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

​The technology must have been implemented after October 2019.

This award will go to the eating or drinking out brand/outlet that is able to demonstrate the most effective community or charitable initiative since October 2019.
Judges are looking for entrants to (in no more than 4 A4 pages);
•    An overview of the initiative
•    The intended audience and why they were selected
•    How you involved your team
•    The impact
•    Include artwork/screenshots/imagery/coverage/video links associated with the campaign or initiative

An entry can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

This award will go to the best customer experience enhancing innovation delivered by an eating or drinking out brand/outlet after October 2019.

Judges are looking for entrants to (in no more than 4 A4 pages);

  • Highlight the innovation
  • How you recognised the problem or enhancement opportunity
  • The development and testing process
  • How and when it was implemented
  • Results

An innovation must be in relation to a specific brand or outlet and can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

The campaign must have run after October 2019.

This award will go to the best campaign for an eating or drinking out brand, using both digital and traditional marketing tactics.

Judges are looking for entrants to (in no more than 4 A4 pages);

  • • Highlight the campaign concept and process in defining the creative
  • • Explain the campaign mechanics
  • • Share the results of the campaign, with clear marketing and commercial metrics (where possible)
  • • Include artwork/screenshots/imagery/coverage/video links associated with the campaign

A campaign can be entered by an operator or agency. Where an agency has been used, this should be referenced, where multiple agencies have been used, please name each and highlight the lead agency. All will be recognised as part of the awards.

The campaign must have run after October 2019.

This award will go to a marketer (of an eating or drinking out brand or agency) who has demonstrates decisive and successful brand and marketing leadership, having been in a senior marketing position for more than five years.

This is a nomination based category, no entries required.

This award will go to an innovative leader (of an eating or drinking out brand or agency) who demonstrates decisive and successful thought based leadership, having been in a senior position for more than five years. The award is purposefully broad, allowing for a range of potential nominations, aimed to recognise someone that has innovated through entrepreneurship or by driving innovation and improvement in a corporate environment.

This is a nomination based category, no entries required.