Russell has enjoyed agitating & innovating most of his career, working in brands across the globe, specifically in innovation and strategy roles. Brands include Tesco, YUM Brands, KFC, P&O Cruises, Cunard & UK pub group Greene King, TrustPilot to name just a few. Setting up the Future Factory London in 2017, with the aptly named subheading of 'Facilitators of the Future', the primary objective is to help businesses identify future changes in consumer & employee behavior and helping businesses create ambitious, deliverable; game-changing strategic plans.