Russell has spent the majority of his career working in brands across the globe, specifically in marketing, innovation and strategy roles. Brands include Tesco, YUM Brands, KFC, P&O Cruises, Cunard & UK pub groups Greene King & Punch Pubs & Co. Becoming famous for challenging the 'status quo' and delivering big change in big business. Russell is acknowledged as having an ability to predict human behaviour and in particular how technology is impacting the way we interact with the world and the subsequent changes on big business. His unique ability to see what is on the horizon and translate this for business, coupled with his ability to build structure and strategy has built him the reputation as the man who knows the 'art of the possible' and led to the creation of the Future Factory London (FFLDN) in 2017. Russell now leads the charge as the Marketing & Strategy Director at Punch Pubs & Co where he is been in role since 2018.