Vikki has worked in hospitality marketing for 24 years, starting with Wagamama in 1999 when they had only three restaurants. 58 openings and 3 marketing awards later, in 2007 she left to join a new restaurant, Giraffe, opened 30 restaurants and was the first restaurant group to join Twitter. In 2011 she left to run her own marketing consultancy for 10 years working with brands such as Vapiano, Sticks’n’Sushi, Ole and Steen and Pizza Union. By 2020 having worked as a consultant marketing director for Vapiano, for 8 years, she took the Vapiano Global Marketing role focusing on the branding and marketing for 35 countries and partners across the world.