James has over 10 years of hospitality marketing experience going back to his first role working with Ann Elliott. Since then James has worked around the world including 2 and a half years in New Zealand as well as managing projects across Europe and the Middle East. Previously James spent 5 years at Ego Restaurants as their Head of Marketing as the estate grew from 12 to 25 sites and is currently the Sales & Marketing Director at East Coast Concepts who own and operate the Victors Restaurant brand and Neighbourhood brand, as well as providing marketing support to Richoux restaurant in Piccadilly.