A self-confessed foodie with over 17 years experience working for global Food and Drink brands. Vineeta started her career in marketing in Australia - with The Coffee Club, a global hospitality brand. In her time there she helped grow the business from a national franchise with 300 sites to a global franchise spanning across 6 countries. Vineeta moved to London in 2014 and has worked in senior marketing roles for Costa Coffee & Odeon Cinemas. She is currently Head of Customer for Mindful Chef - the UK’s highest rated recipe box brand. She specialises customer insight, retention and marketing strategy and has led large integrated campaigns spanning Digital, ATL, BLT & TTL.