Matt is a creative marketing professional with over 10 years experience in marketing the food & beverage sector, having started working with The Restaurant Group, then SSP UK, Crêpeaffaire and most recently Krispy Kreme UK & Ireland. Opening 50+ new locations across multiple brands including Frankie & Benny's, Chiquito, Ed's Diner and The Beer House as well as introducing new concepts to the market such as Garfunkel's Coffee House, Coast to Coast and Crepe & Roll with marketing spend spanning from shoestring to blockbuster budgets across different concepts. Recent launches have balanced bringing Joy to communities, with the sales halo effect of a successfully implemented launch and the current focus is expanding Krispy Kreme in the Irish market.