Emine Mehmet is the Head of Marketing at Inception Group, managing and implementing the digital marketing strategy of 14 venues, across seven unique brands. Emine has a strong passion for digital marketing and, in particular, creative multi-channel digital launch strategies. From sending cocktails into space to the depths of the sea there is no idea too big or wild for her. In the last year alone, she has successfully launched three new venues including the new Control Room B inside Battersea Power Station. She was previously a Local Marketing Manager for 22 Domino's Pizza sites across London and now manages a fast-growing digital team at Inception Group.