Maria Vanifatova is a CEO and founder of Meaningful Vision, a supplier of a competitor intelligence platform, offering insights into pricing, promotions, locations, and traffic data to the UK foodservice industry. This solution empowers companies to assess their market performance relative to competitors and identify avenues for growth.

She is an executive professional with 25 years of international experience in consultancy, market research, and data analytics for the Retail, Consumer Markets, and Foodservice industries. She has held C-level positions in global market research firms, including her role as the Vice President and Head of European Foodservice Practice at The NPD Group. Her passion for data and insights, particularly their practical application, stems from her PhD studies in Knowledge Management.