Maria Vanifatova is the CEO and founder of Meaningful Vision, a provider of an AI-powered competitor intelligence platform that delivers insights on consumer traffic trends, menu composition, pricing, promotional activity, and the opening and closure of trading locations across the foodservice industry. This solution enables foodservice businesses in the UK, Ireland, France and Germany to make confident, data-driven decisions that support sustainable growth in an increasingly competitive and fast-paced market.

She is an executive professional with 25 years of international experience in consultancy, market research and data analytics across the Retail, Consumer Markets and Foodservice industries. She has held C-level positions in global market research organisations. Her passion for data and insights, and particularly their practical application, originates from her PhD in Knowledge Management and her extensive experience helping clients transform data into actionable insights.