Mark McCulloch is one of the leading Hospitality brand and marketing minds in the world. Mark is currently Fractional CMO at Prezzo and has over 20 years Brand, Marketing and Employee Engagement experience and held senior / board level positions at lastminute.com, Barclaycard, YO! Sushi and Pret A Manger. Mark is also a Virtual CMO, NED, Broadcaster and Speaker and helps brands become more famous and more loved inside and out. Everything starts with the teams living and breathing your brand every second of every day. Mark also founded Hospitality Rising to attract the next generation of talent into hospitality.