Peter is the UK CEO of TRISON, leading the transformation of physical spaces into digitally immersive environments for global hospitality, retail, and leisure brands.

TRISON delivers 360° digital solutions, combining consultancy, creative design, innovative hardware and software platforms, and robust technical expertise to redefine how brands interact with their audiences. Under Peter’s leadership, the team focuses on creating seamless digital ecosystems that enhance experiences and deliver measurable value.

With a passion for innovation, Peter drives the integration of technology, data, and creative solutions to shape environments that inspire and perform. His commitment to collaboration and long-term partnerships reflects TRISON’s mission to make the extraordinary possible.