With over 10 years experience in marketing and branding, Siobhan has worked with a variety of different companies within the hospitality sector with a particular focus on digital development. She is currently the Head of Marketing at 200 Degrees Coffee, a speciality coffee company with a strong presence across the Midlands and North of England. Siobhan is responsible for the brand development and strategic marketing of the whole estate comprising 21 coffee shops, 7 barista training schools, wholesale and e-commerce. Recent achievements include the successful launch of 3 new coffee shops in 2023, record-breaking sales through the company’s e-commerce platform and launch of a new sustainable packaging design.