Siobhan is currently the Head of Marketing at 200 Degrees Coffee, a speciality coffee roaster with a strong presence across the Midlands and North of England. She is responsible for brand management, menu development and strategic marketing of the whole estate comprising of 22 coffee shops, 7 barista training schools, wholesale and e-commerce. Recent achievements include driving a new menu strategy which resulted in a 33% increase in volumes sold and winning Best Use of Data, Insight and Research at RMI 24.