Yasmine Larizadeh, an American-born, ethnically Iranian, British Citizen, is the co-founder and Managing Director of The Good Life Eatery. She focuses most of her time on a 360-brand growth strategy, as well as operating the business on a day to day. Having been inspired by a lack of healthy fresh food around the capital, teamed with wondering if her then corporate job, straight out of university was right; Yasmine realised there was a huge gap in the restaurant market for something revolutionary. Fast forward a meeting with co-founder Shirin Kouros (arranged by their fathers!), a yearlong research and development programme and a rigorous restaurant training scheme, Yasmine opened the first branch of The Good Life Eatery on Sloane Avenue in 2013. Five more locations later, Yasmine continues to provide London with innovative, delicious food, that just so happens to be good for you.