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Marii King-Forward, Social Media Executive at The Alchemist

No lesser authority than House of Marketers managing director, Inigo Rivero has credited her with unlocking TikTok's potential within the hospitality industry. He says The Alchemist accounts "speaks the TikTok language". Company Tik Tok videos from May to August last year produced 3.4 million views, with May alone hitting an incredible 859k views and 1,947 net new followers from a cocktail based series. This is something which is unique to us in the sector.