Lucy Whitter, Brand Marketing Executive, Revolution Bars Group
Lucy Whitter is Brand Marketing Executive at Revolution Bars Group, where she started her career within brand marketing in the middle of the COVID-19 pandemic, by securing an internship. She was introduced into a reduced team with all of the 66 venues closed and preparing for a phased reopening over a 3-month period. Her first campaign was launched almost immediately with a series of live streamed cocktail masterclasses for both Revolution and Revolución de Cuba. Her biggest career highlight to date has been launching the Revolución de Cuba’s Rum of the Month campaign in February 2022, with 9 supplier-funded, drinks specials menus focused around 9 brands of rum which returns again this month, due to its success.