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Amy Illing, Marketing Manager at Burger & Lobster

Notably she led on the creative ideation and cross channel rollout of the 2023 International Women's Day campaign; a collaboration with up-coming chef and podcasters Sophie Wyburd and Hannah Crosbie. The campaign ran across all sites  in London and it was a first for the brand. Taking the brand in a different direction led to some hesitancy but she was able to execute the campaign using a digital lens and drive the campaign in a different direction for the brand. The championing of female chefs and creators in the hospitality industry was hugely inspiring to her and giving a voice to up and coming talent made her feel very proud to lead on a campaign which was a breath of fresh air for the brand.