Lina Olea is Marketing Director for Wireless Social and specialises in digital brand building, customer acquisition, voice of customer and organisational transformation (ensuring operations align with a brand’s customer promises). A multilingual MBA graduate, Lina's passion is supporting startup founders with ambitious goals and budget constraints through creative, multi-channel storytelling.
Before Wireless Social, Lina served as Marketing Director for Yapster and before that founded Cafecito Ltd, a boutique advisory firm focused on enhancing brands across the customer lifecycle. Lina’s first role in the UK (after completing her MBA in Shanghai) involved designing and implementing an omnichannel engagement for the ALMR (now UK Hospitality)’s 700 corporate members.