Laura Lewis is Marketing Director at Arc Inspirations, where she has worked for the last 4 years building the Manahatta, BOX and Banyan brands and driving them from strength to strength. During her time at Arc, Laura has focused on evolving the brands, ensuring they continue to remain relevant, driving a multi-channel comms strategy and moving towards a more data driven marketing approach via CRM. Prior to this Laura spent 12 years working in Supermarket Retail with stints at both Tesco and Morrisons where she built up a wealth of experience in national and local advertising and loyalty and data driven marketing.