Joe Cripps is representing Feed It Back as Interim Managing Director, focusing on enhancing customer feedback in the hospitality sector. Joe's career spans 18+ years in his chosen passion: hospitality tech, including founding TrailApp (exit to Access), where he successfully navigated the tech startup rollercoaster. Joe's experience also encompasses key technology roles at Itsu, Pret A Manger and Fourth. He actively mentors and invests in startups, providing valuable guidance and supporting business growth in the industry.