Jenny believes passionately in the vital role that business needs to play in tackling the environmental and social challenges the world faces today. She started at KFC UK& Ireland in 2008 and over the past 15 years she has played a critical role in both the evolution of the brand and the focus the business has on sustainability and social impact.
Jenny led KFC’s journey to improve chicken welfare, culminating in the business being ranked top of World Animal Protection's The Pecking Order report in 2021. She led the strategy for KFC to become the first in its sector to sign the Better Chicken Commitment in 2018, and the Red Tractor Agreement, and facilitated the introduction of KFC's annual Welfare Report. At COP26, Jenny led KFC’s net-zero announcement, committing to becoming a circular zero waste business in food, packaging, and materials by 2035, as well as becoming a net zero carbon business by 2040.
She has been pivotal in kick-starting KFC’s global focus on social purpose, which in the UK saw the launch of KFC's ground-breaking youth employability programme – Hatch. The programme is a nationwide partnership between KFC and UK Youth that aims to help break cycles of disadvantage and unemployment for young people - developing career skills and confidence.
She believes that radical transparency and authenticity are essential to engage consumers and stakeholders today, a belief which has seen her have a transformational impact on KFC’s approach to consumer and stakeholder communications and marketing.