James started his career 20 years ago in public relations working across national and international consumer brands, before moving to a digital agency to head up a team and carve out expertise in content marketing.  He later moved to be marketing director at Red’s True Barbecue, helping grow the business from two to 8, and developing its famous irreverent brand of religion and meat.  James is currently Marketing Director at Gusto Italian driving an overhaul of brand, and marketing communications.