Jack is a former Brand Manager, PR Manager and Campaign Manager for New World Trading Company and now currently heading up all things creative for Lane7 in their newly formed Manchester hub. A lover of mischievous low-cost, high impact PR and campaigns, Jack was an inaugural member of the NWTC marketing department after their sale from Living Ventures growing the number of sites from 8 to 33 and from 4 brands 9 in just 5 years. His campaigns have featured across Sky New, LadBible, BBC News and repeatedly. During that spell, Jack was named in 2020 RMI 30 under 30, shortlisted for Future Marketing Leader and recently named in 2021 Acorn 30 Under 30. Outside Hospitality, Jack worked for Altrincham FC where he co-conceived the viral 'rainbow' football kit before being sacked for trying to sell the football club on Zoopla.