Fullers with WE ARE Spectacular
Digital Campaign Of The Year
Fullers and WE ARE Spectacular partnered with theatre troupes to transform pub gardens and deliver today's consumers an experience that goes beyond food and drink. The activation, named as Shakespeare in the Garden (SITG) picked up the Digital Campaign of the Year award by developing a creative online identity for their campaign.
SITG launched in April to coincide with National Shakespeare Day and piggyback on the organic conversations happening on that day, sending targeted emails using customer data at local/participating pubs and utilising in-pub POS. The pubs were provided with local marketing toolkits which provided a best practice guides to promote the event.
The events sold 5,500 tickets, with the design aiding Fuller's cross-promote between events. Overall, the events have strengthened Fuller's brand reputation as a pub group who delivers highly credible and great quality customer event experience.