The Breakfast Club
Best New Website
The Breakfast Club website was relaunched in September 2017, after the brand realised it needed a new website to ensure their personality was reflected not only in their physical sites, but online too. The design is completely centred around The Breakfast Club personality, both in visually bringing it to the forefront through colour and animation, but also in providing the best platform for all the great content that forms the foundation of the company. Judges noted that in many ways it defies the rules of how to build a website, but encourages exploration and to find out the story behind the brand. The agency was ShopTalk London.