Thai Leisure Group - Seehoo
Best Use Of Data/Insight/Research
Thai Leisure Group worked with WiseTiger to develop a smart technology platform that leverages customer data to support marketing objectives, increase loyalty and drive an increase in spend – automatically, and in real time. The one customer viewpoint connected more than a dozen systems to automate triggered loyalty, support outbound calling, group reservation management & email marketing. The judges were impressed with the robustness of the solution, overcoming challenges with integrations that many face in the sector.