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Stonegate Group, Pitch Marketing Group and Tangible Market Research for MiXR.Students Launch Campaign
Best Use Of Data/Insight/Research
The results speak for themselves - exceeding targets across all key objectives - but the most impressive part of the campaign in the context of this category is that no assumptions were made at the start. Going in with a clear mind, the team let insights from in-depth quantitative and qualitative research guide their objectives, before drawing up a perfectly structured plan and (over)delivering on it.