Mitchell and Butlers (Toby Carvery Royal Navy)
Best Use Of Video
Toby Carvery came highly commended by the judges for producing a video that showed the brand absolutely knew their customers. As the brand that is known as the ‘Home of the Roast’, Toby Carvery wanted to highlight their ongoing and long-standing partnership with the military and armed forces. To support this, the team partnered with the Daily Mail Online as a production and media partner to create a piece of content that supported both Toby Carvery and Royal Navy, delivering a warm feeling, linking the brand with the armed forces. The campaign saw nearly 45,000 on the first day and in total reached of over 1.37m UK adults.