Inception Group: Job role of a lifetime (Cahoots)
Best Use Of Video
Cahoots, the well-known brand by Inception Group, won the best use of video award for developing an innovative, fun and on-brand video that showed real creativity. The aim of the campaign was to maximise brand awareness and exposure for the launch, maximise bookings for the new venue, increase social and website traffic, all whilst correctly representing and encompassing the feel of the brand and its values.
The brand partnered with Tanqueray No. TEN to create a multi-channel campaign using a video that was created in-house, advertising the ‘job role of a lifetime’: to become the owner of the new venue, for one week only. The chosen applicant would not only take home the opening week’s profits, but also enjoy their own 1940s launch party on the house, free gin for life in the new venue and more.
The campaign saw great results, delivering over 125,000 views, 118,000 reach and 2,000 clicks. In total the brand received over 1,400 applications and saw over 2,000 covers pre-booking their venue before the launch date.