ALL WINNERS

This is a brand-new initiative that addresses one of the biggest challenges to the hospitality community. Their ability to for-see and outline the growing problem within industry, and have created a way of effectively tackling the issue. Their vision was a bold one, setting out a clear expectation of what their campaign needed to solve; the campaign strategy had a clear line from their vision and mission to resonate with their target audience, change perception of the hospitality industry as a career option and then finally drive them to apply for roles. What set this application apart from a lot of the others in this category was the reporting and attribution following the campaign. Hospitality Rising were able to not just tell us how many applications they received, but also the change in consideration towards working within the industry amongst the target audience. For us, this is a true example of effective marketing which solved a huge problem in the industry.