Feature Design for Brewhouse and Kitchen
Best New/Improved Visual Identity
The judges felt that this was an incredibly strong and well-structured application that displayed a sophisticated understanding of the brand and customer base. The research they undertook was clearly linked to the goals that were set for re-positioning the brand, with a focus on craft, fun and inclusivity. Not only was the resulting visual identity extremely effective for the business in terms of the numbers, but it looks beautiful and really stands out visually from the competition.