Be At One with Clarity, Omnifi & The Fitting Room
Best New/Improved Visual Identity
Throughout 2017/ 18 Be At One with The Fitting Room set out a three-part brand evolution; streamlining their brand voice, evolving their drink offer and finally focusing the brand's position.
The first stage saw the brand's new look rolled out through a new website and app. Be At One also adopted a single customer view CRM system to enable more consistent and relevant communications to customers. To date the Be At One app has been downloaded over by 320,000 users.
The brand then looked to drive brand momentum by creating a customer taste-led cocktail development which was activated through influencer collaboration and seasonal campaigns. One campaign saw a ROI of 10:1, showcasing a great visual identity feeding through to activation.
In the final stage, Be At One approached each site development in a completely different way by looking at what makes each location unique so they resonate with their local community.
The end result drove a brand awareness increase of 26% and YOY LFL sales increase of 2%. Be At One carefully planned each element of their new and improved visual identity so they become more meaningful to customers and deliver a more impactful message.