ALL WINNERS

This research presented the operator with genuinely surprising and eye-opening results about their customer profile, and the judges loved the operator’s commitment to trust the findings and follow through with clear insight-driven actions – which have yielded excellent results. We liked the fact that the research used multiple touchpoints, with Qualitative 1-on-1 interviews with core customers and Quantitative wider-reaching customer surveys, as well as observing customer behaviour in-store.