Elise leads strategy for the Ogilvy Health & Wellness practice, helping clients across all sectors to understand how they can leverage the $4.2 trillion wellness economy to improve their business while improving the lives of their customers. She recently authored the #Food_Hacktivist report, and regularly presents on emerging trends in health and wellness.

Her experience gives her a unique perspective on the challenges of communicating in the rapidly transforming health and wellness sector – from a background in public health and social development in North America and Europe, she jumped the fence into the brand and marketing world and has an award-winning portfolio of clients across non-profit, corporate, consumer, and public sectors. Depending on your point of view, that was either ridiculous or genius.

She is also a global spirits judge and former restauranteur and hosts of one of London’s most popular whisky tasting groups, Whisky Squad.