Dan joined TGI Fridays UK as Chief Marketing Officer in December 2019. He has extensive brand, digital and e-commerce experience for both client and agency across a variety of sectors including gaming, retail and sports & leisure. Dan has worked in senior marketing and commercial roles for leading brands enjoying rapid growth and transformational change including Betfair, WiggleChainReaction, Checkatrade and Ladbrokes, where he was UK Marketing Director UK. The strategic focus at Fridays has been to improve relevance, quality and simplicity with the ambition of making Fridays famous again.