Craig Melvin was trained in sales and marketing by Hilton International and now runs Lunar Lemon, a business development consultancy for the hospitality sector. An expert in face-to-face customer activation and lasting relationship building tactics for both new openings and turnarounds, Craig has worked with:

Adventure Bars, Big Easy, Bill's, Camino, City Pub Company, Drake & Morgan, Drafthouse, Darwin & Wallace, Iberica, Laine Pub Co, Mash Pubs, Nice Bars, Nuala, Tom Simmons, Thai Leisure Group, PubLove, Urban Pubs, Urban Village Pubs, Wright & Bell and Whitbread.