Célia is Chief Customer Officer at Casual Dining group and is responsible for driving a profitable customer experience, overseeing marketing and digital business transformation with the objective of further commercialising the business across all functions. She has previously worked in marketing, E-commerce and multi-channel roles in organisations including Ford Retail, Unilever, Rank Group, InterContinental Hotels Group, STA Travel and Bookatable; with specific expertise in developing digital transformation strategies in complex multi-channel and omni-channel consumer businesses.