Andy is a communication and technology specialist. He started his career at Marconi as a Design Engineer before moving into specialist systems for StorageTek. He joined the EMEA E-business team at Peregrine Systems, where he was responsible for the marketing and sales of enterprise e-business solutions. He founded his own business, in 2002 and went on to jointly create Wisetiger, who specialises in developing digital marketing platforms and strategies for the hospitality sector. Andy boasts domain expertise in marketing automation, systems integration, search engine marketing and related internet technologies. Most recently he's developed a data-driven automated digital marketing platform called Seehoo™ - which helps busy restaurant chains develop better customer relationships and deliver better service, with a centralised marketing team.