DataHawks founder Victoria Searl has over 27 years of hospitality experience - in operations for drinks-led brands including Revolution and latterly as marketing director for brands including Cafe Rouge, TGI Fridays, Byron and All Star Lanes. 

Frustrated at how marketing was rarely taken as seriously as other essential functions, Victoria founded DataHawks to provide data-led marketing intelligence & managed CRM - empowering hospitality marketers to thrive in the new era of personalisation and deliver business changing results.