Moving from the world of events to joining KERB as MD in 2016, Simon has grown KERB from a small market operator to a big sustainable business, with collective sales across all KERB's traders roughly around £15m a year. His latest project has been getting Seven Dials Market up and running, up there on his list of best achievements along with the birth of his kids. Now he's just waiting on Watford to win something so his life can be complete.