Sheri is the Marketing Director for Bill’s restaurants with 45 sites in the UK, leading a team across creative & branding, digital, social. PR and CRM. She has spent nearly 10 years in marketing working predominantly in retail at M&S Clothing & Home for 7 years working on everything from their Christmas TV Ads, Bra Fit Campaigns, charity initiatives, to managing key high-profile talent such as Rosie Huntington-Whitely and Holly Willoughby on seasonal campaigns. She brings with her a different perspective into the world of hospitality marketing, having taking Bill’s on a journey including their re-brand last year and she’s excited to see what 2024 will bring for the brand.