Sam has spent the past decade building, running or scaling various hospitality tech businesses. From being part of the founding team at Wireless Social, to being Airship & Toggle’s Chief Commercial Officer for four years, prior to their sale Zonal.
In 2025 he launched Candid Hospitality, in partnership with his co-founder Nick Holroyd-Doveton; a platform set to revolutionise hiring in hospitality. He also runs a training academy to help upskill sales & marketing teams within other hospitality suppliers. 
From integrated ecosystems, and pivoting products - to navigating the ever changing landscape of our sector, Sam has experienced the good, bad & the ugly of hospitality technology.