Ruth heads up the marketing for Anglian Country Inns (ACI), an 8 strong family run hospitality group with an eclectic mix of pubs, hotels, restaurants and a beautiful wedding and events barn in Hertfordshire. Ruth brings her marketing experience in communications, events, advertising, public affairs and research gained from her early career in top agencies into the family fold. She is a Marketing Academy Scholar, selected as one of thirty from across the industry to develop leadership skills for future CMOs and Women in Advertising and Creative London (WACL) awarded her their Future Leader Award. As part of driving the company mission of "making people happy" she focuses on guest experience and runs Bumblebee Collective where she stages memorable events and corporate retreats across ACI venues (everything from Human Hungry Hippos to Beekeeping and Author brunches).